Skip to main content
We're here with practical information for your business. Learn about business planning, running a business and more.

Search

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

Advice on protecting your wellbeing, self-confidence and mental health from the pressures of starting and running a business.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

How we sell retro sweets online

Remember Wham Bars, Fruit Salads, Mojos, Space Dust and Refreshers? With his business A Quarter Of, Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets

Selling sweets by the quarter and with illustrations inspired by the classic comic Whizzer and Chips, online sweetshop A Quarter Of was established in 2002 to recreate the sweetshops of the sixties, seventies and eighties.

The brainchild of owner Michael Parker, A Quarter Of has grown in line with demand for retro sweets. "I wanted to create something I would enjoy doing. I hadn't got a clue it would take off like this," says Michael.

The inspiration for the business came when Michael and his brother were in the pub, reminiscing about the sweets they used to buy from their local sweetshop. Michael did some research and discovered that some of the old sweets were still being made.

The result is a website offering more than 600 varieties of sweets that's full of nostalgia and fun. "It's entertaining and a bit tongue in cheek," says Michael. "People can spend fifteen minutes on the site without necessarily buying anything and that's fine."

But customers are buying and the business grew quickly. In the run-up to Christmas, staff numbers swell to about 35 as they dispatch three tons of sweets a day. And that's just to individuals. Michael has also set up a wholesale business to meet the demand from retailers.

The power of PR

Michael's marketing strategy has clearly paid off. "We had a three-pronged approach to marketing right from the start, focusing on word of mouth, PR and search engine optimisation. Word of mouth is the most important. Happy customers bring in more customers," says Michael.

In addition, PR has brought A Quarter Of to the attention of millions of potential customers. "I always thought traditional page advertising wouldn't work for our business and focused more on the PR side. And it has worked exceptionally well," says Michael. "I did about 90 radio interviews and we had a full page in the Sun, three pages in the Daily Telegraph's Saturday Magazine, plus a page in the Daily Mail and coverage in the Times."

And that's not all. Michael has appeared on Sky News twice and was also a guest on ITV's This Morning.

At the same time, search engine optimisation and some pay-per-click advertising has helped the website to keep appearing at the top of searches. "I did search engine optimisation right from the start and we got our first orders before our credit card processing had gone live when Yahoo! promoted us as one of its sites of the week," says Michael.

Loyal followers

The nostalgia factor has allowed A Quarter Of to build strong online communities, with a loyal following on both Facebook and Twitter. Says Michael: "We use every way possible of communicating with people and let them choose how they want to communicate with us."

Much of the company's growth has been driven by customer demand. For instance, demand for wedding favours has opened up a whole new market. A Quarter Of also gets enquiries about sweets that people remember from their youth. When Nestle relaunched Texan bars (a chocolate-covered toffee bar from the seventies, advertised by a cowboy with the line, "Sure is a mighty chew") as a limited edition in 2005, A Quarter Of sold 20,000 in just six weeks.

"We're fortunate that weren't hit by the credit crunch," says Michael. "When times aren't so good, people look for inexpensive treats. Nostalgia never seems to go out of fashion. We couldn't stand still if we tried."

Stay up-to-date with business advice and news

Sign up to our lively and colourful newsletter for new and more established small businesses.

Contact us

Make an enquiry